And yet, let’s not see the world through rose-tinted glasses, this new Target IS bidding strategy is currently only available in the Google Ads interface and not at Search Ads 360 or other platforms. We will have more control over the automated bid strategy in comparison with Target Keyword Position where we only set up the desired position and min and max CPC. Search (Top) IS – the impressions we’ve received in the top position compared to the estimated number of impressions we were eligible to receive in the top position.Search (Absolute Top) IS – the impressions we’ve received in the absolute top position divided by the estimated number of impressions we were eligible to receive in the top position.(Top) % – the percentage of our ad impressions that are shown anywhere above the organic search results. (Absolute Top) % – the percentage of our ad impressions that are shown as the very first ad position above the organic search results. However, not the average position of it in the auction. With the release of the following 4 metrics – questions around the actual average position of our ad was made slightly transparent. However, their exact appearance on the page was always a mystery… Until November 2018 …. The 1st position usually meant that your ads won the auctions and overtook competitors. The announcement stated that Avg Pos was never meant to answer placement questions, but rather – show your ad performance in comparison to participating competitors in the auction.
These metrics ideally should have clarified any confusions around the obscure, SERP ad placements. In the announcement, Google also provided additional comments and introduced new search ad position metrics. In November 2018, Google admitted that digital marketeers faced a lot of misconceptions about the Average Position metric.
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